Helly Hansen is a sportwear company founded in 1877 and based in Oslo, Norway. Helly Hansen is well known as a nautical and rescue gear manufacturer, but also for bringing back old fashion outwears jackets and a heritage line. In the early 50’s a new fabric called “Helox” was created and became very popular. Based on technical evolutions, they were offering the ultimate waterproof coat. Later on was the birth of the 3 layer systems, Helly tech was launched and the water/wind proofing became breathable. In the 90’s Helly Hansen was spotted in the street culture and became famous in the Hip Hop industry. LL cool J, Mobb Deep or Redman propelled the brand to the top. However they are still shy in Europe nowadays, the Japanese label WTAPS has been collaborating with the Norwegian Label for a while now.