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Founded in 1981 in California, Guess was a jeans manufacturer which quickly evolved to include handbags, watches, footwear, perfumes, accessories, and lingerie.
Paul Marciano was in charge of Guess’s advertising campaigns and create a glamorous old Hollywood style, reflecting the brand’s provocative and youthful spirit. Guess follow its path with consistent collection and provides what people want over the changing 80s, 90s and early 2000s. Guess ads forever stayed in the imagery of the brand.
In 2022, GUESS USA was relaunching the brand’s rich archives by reinterpreting classic American styles with a modern twist. Creatives and artists were invited to redefine the American Dream with its innovative and vintage inspired designs.
