New Balance

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New balance is an American sport footwear company from Boston, Massachusetts. N/B was born is 1906 and the company is still manufacturing  some models in America and in England. (New Balance 1500, 990, etc.) On the day of the 1972 Boston Marathon, New Balance was purchased by Jim Davis (Current Chairman) and became one of the largest sneaker brands in the world. A running boom hit the US and N/B launched the iconic 320 with the famous logo. In the 80’s, the 574 is a new iconic running style from New Balance, then became a popular sneakers off of the running track. Late 90’s, N/B hit sub-culture and the 991 became Steve Jobs’ shoe. Nowadays New Balance is a global sportswear and footwear company with extra-interest in football, tennis, skateboarding, etc. Famous for well made and comfy sneakers, N/B has been working with relevant names of the industry such as Stussy, Wtaps, Comme des Garçons, Aimé Leon Dore, Casablanca, etc. New Balance is a powerful name of the game, with greats values and unique communication. ON and OFF the court “Worn by supermodels in London and Dads in Ohio”.

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