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Stone Island is an Italian premium men’s apparel brand that belongs to Carlo Rivetti. The brand specialized in surface treatment of fabrics and dyeing techniques. Stone Island clothing have a very distinctive logo compass patch onto the upper sleeve of the left arm. Stoneisland plays on technics and style, functionality and elegance. Multiplying collaborations with other big names such as Nike or Supreme, the stone island logo is onto many celebrities’ left arms. From the late 1990s StoneIsland has been popular among football fan in the UK and throughout the rest of Europe.